Buying Season Blind Spots: The Global Demand Cycles US Exporters Are Missing—and the Revenue That Goes With Them
International markets operate on buying calendars that look nothing like the US fiscal and retail cycles most American exporters know by default. From the post-Lunar New Year procurement surge in East Asia to the pre-monsoon stocking patterns across South Asia, these demand peaks represent significant revenue windows that US companies routinely approach without preparation. Understanding and aligning with global buying seasons is one of the highest-return, lowest-cost adjustments an exporter can